With a decade of experience in the fashion and luxury industry, Isabela has a 360-degree view of the sector, having worked across various stages of the fashion value chain - from collection development and product management at Istituto Marangoni, to shaping merchandising strategies at Versace, running retail pop-ups for luxury giants at Arlettie and exploring retail tech at Nextail - she brings a holistic perspective on how strategic decisions translate into real time sales performance.

Originally from Brazil, Isabela has lived in São Paulo, Boston, Milan, New York, London Lisbon, Madrid and Paris, blending a global perspective with deep local insights, adapting her strategies to different business contexts and cultural nuances.

Her approach is pragmatic and results-driven, while always acting with empathy and compassion, working to foster meaningful connections, inspire collaborations and contribute to a more thoughtful, purpose-driven industry.